Digital Chapter

A weekly 5-minute newsletter breaking down growth strategies of successful e-commerce brands.

Editions

PositioningPositioning

How Bandit Running Built a $14M Brand Without Paid Ads

Nailing down positioning, offer and hero product.

Dev Chand

Podcast AdsPodcast Ads

+1+1

How Magic Mind Hit $1M in 5 Months with Podcast Advertising

A Deep Dive into Podcast-Generated Content

Dev Chand

Podcast AdsPodcast Ads

+3+3

From DTC Darling to Cereal Powerhouse in 5 Years

Podcast Ads Strategy, Google Ads Mastery & Post-Purchase Flow

Dev Chand

RetentionRetention

+1+1

How Blume Keeps a High Repeat Purchase Rate

Email list building, Personalisation and Retention tactics

Dev Chand

Why 73% of DTC customers vanish after checkout (and how to fix it)

The Joy Trigger System

Dev Chand

PlaybookPlaybook

Fix This One Thing and Cold Traffic Starts Converting

The First Click Framework

Dev Chand

Micro-InfluencerMicro-Influencer

+2+2

Ritual's $250M Customer Growth Strategy

Paid Search Strategy, Podcast Ads & Micro-Influencer Campaigns

Dev Chand

AffiliatesAffiliates

+2+2

Jasper's $4M+ ARR Growth Loop

How Jasper AI built a compounding growth system across blog, partners, and paid.

Dev Chand

reMarkable’s Pre-Order Strategy Playbook

Learn: How they sold tens of thousands of product before launch.

Dev Chand

Performance MarketingPerformance Marketing

+2+2

Loop Earplug's €125M Growth Marketing Plays

Learn: Performance Marketing Strategy, CRO and SEO tactics.

Dev Chand

How Calm Hacked Anxiety With Silence

Three Key Paid Marketing Ideas to Get New Customers

Dev Chand

How Hims and Hers Scaled to $1.46B

AI Personalisation, Content and Paid Media Growth

Dev Chand